Program - Public Engagement and Acceptance Track


Track Schedule

8:00 am – 8:05 am

8:05 am – 9:05 am
Pipelines exposed — how industry shapes its story online, engaging with real people

9:05 am – 9:15 am

9:15 am – 10:15 am
Maintaining Public Confidence When Incidents Occur

10:15 am – 10:45 am
Coffee Break

10:45 am – 11:45 am
What does meaningful communication mean to me? A look into unique communities.

12:00 pm – 1:30 pm
Conference Lunch

1:45 pm – 3:45 pm
Executive Panel

3:45 pm – 5:30 pm
Distinguished Lecture Series

5:30 pm – 7:30 pm
IPC Networking Event

Pipelines exposed — how industry shapes its story online, engaging with real people

Social media has revolutionized the way people communicate with one another. Social networks have become powerful tools for communities of like-minds to organize themselves around issues and across vast distances — activists opposing pipeline projects have built large online communities in Facebook and elsewhere. As a result, the digital discussion surrounding energy pipelines can be noisy and heated. Can we in the pipeline industry engage through the noise, connecting with real people in social media to tell our stories? Join us for this thought-provoking and interactive panel discussion featuring storytellers who work in the digital trenches and share your ideas on how industry can better connect with people online.

Moderator – John O’Shaughnessy, Lead, Brand and Digital Communications, Enbridge


Nicole Forrest – Manager, Digital Communications and Brand, TransCanada Corporation
Steve Rennick – Manager, Campaigns, Canadian Association of Petroleum Producers (CAPP)
Tara Anderson – Director, External Mobilization, American Petroleum Institute (API)
Shawn M. Lyon – Vice President, Operations, Marathon Pipe Line LLC

Maintaining Public Confidence When Incidents Occur

This arm-chair discussion features experienced crisis communicators in the industry and regulatory agencies who will delve into the factors that can make or break public confidence and the strategies for effective communications during incident response. The session will include representatives from both Canada and the U.S. who will be sharing successes, case studies and lessons learned, including:

  • a communicator’s role in ensuring life safety, incident stabilization, preservation of property and the environment and stakeholder communications;
  • how to interact and engage with incident command staff, regulators, press, government officials and local stakeholders (Indigenous communities, land owners, etc); and
  • how successful crisis management can help build confidence for future project approvals and how a poorly handled incident can impact the industry as a whole.

Moderator – Janet Annesley, Senior VP, Corporate Affairs, Husky

Kimberly R. Smith – Supervisor, public information assist team, US Coast Guard
Kim Blanchette – VP, communications and international relations, Alberta Energy Regulator (AER)
Sterling Koch - Vice President, HSE, Regulatory, Legal & Land, Plains Midstream
John Larsen - General Manager & Executive Vice President, Edelman Canada


What does meaningful communication mean to me? A look into unique communities.

The pipeline industry has a broad spectrum of stakeholders that must be engaged throughout the pipeline lifecycle. Each community and stakeholder group has different wants and needs when it comes to information, engagement and communication methods. So how does industry effectively reach and engage important stakeholders?

This session is a listening opportunity for industry, and features a moderated discussion with members of a diverse set of groups who will each outline their specific needs and the best way to reach their communities when it comes to industry communication.

Moderator – Cyril Elbers, Director, Communications, Canadian Energy Pipeline Association (CEPA)


Chief Ernie Crey – Chief, Chiem First Nation
(Bio to come)
Lori Ackerman – Mayor, Fort St. John
Alexis Bonogofsky – Board Member, Pipeline Safety Trust